Wayfinding, departmental, directional, or organizational signage enables customers and employees to navigate the space with ease. The easier it is for a customer or employee to accomplish what they are there for, the more likely they are to rely on that convenience in the future.
The main purpose of informational signage is to tell customers and employees where to go and what to do. Informational signage needs to be concise and easy to read so clients can understand the message at a glance. Large, bold fonts in highly-visible colour schemes best accomplish this goal.
When creativity is used as the foundation of a wayfinding system one realizes another benefit to signs. It offers a fluidity and intuitiveness to the space and reinforces the brand. Once building owners and facility managers start installing informational signage, it becomes clear the space is arranged in an orderly fashion with some rhyme or reason behind decision-making. Not only does this benefit customers and employees, but also makes the internal structure more organized.
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