The Construction Specifications Canada (CSC) Marketing Committee has launched. Its mandate involves establishing a foundation by which the association can survey the membership for input into CSC's future direction. The committee is also seeking to create:

• strategies for promoting association products and services;
• branding to consistently market CSC through the chapters to the construction community;
• policies to communicate the benefits of the association's work for the betterment of the industry;
• plans to promote the advantages of (and need for) improved and quality construction documents; and
• approaches to raise awareness about the rewards of continued professional development and education.

The last marketing report and major survey was conducted 20 years ago. The 1987 Woods Gordon Report is currently being reviewed for historical perspective and its findings. The purpose of this exercise is intended to give CSC direction in both the short and long terms.